COLLECTION OF INFORMATION
Collection and Use of Non-Personal Information
Web beacons also help us manage online advertising, and are provided by our ad management Service Providers. These files enable our ad management Service Providers to recognize a unique cookie on your Web browser, which in turn enables us to learn which advertisements bring visitors to our website. The cookie was placed by us, or by another advertiser who works with a Service Provider. With both cookies and web beacons, the information that we collect and share is anonymous and not personally identifiable. It does not contain your name, address, telephone number, or email address. Our advertising Service Providers also use anonymous information about users' visits to this and other websites in order to deliver advertisements online that may be of interest to them.
Collection and Use of Personal Information
In order for any child under the age of 18 to register on the BKCrown.com, we collect the following information about your child: first name, date of birth, gender, zip code, parent's email address, password, secret question (as a reminder for a forgotten password), and "username. Burger King Corporation requires you to create a parental account, to permit your child to create an account and register with the Site. Burger King Corporation requires a parent or guardian to set up an account to reasonably ensure that the individual providing the consent is an adult. Once the consent of a parent or guardian has been verified, the account allows the parent or guardian to maintain control over the child's BKCrown.com account. To set up a parental account, Burger King Corporation may collect the parent's (or guardian's) first name, last name, mailing address, date of birth, gender, email address, and mobile telephone number (so that we may send text alerts). Additionally, the parent or guardian will be asked to verify his or her identity via "digital signature" via email. We may use the information collected about you and your child through the Site registration to inform you about future BKC promotions, sweepstakes, contests, and other marketing activities. These promotions may include, but are not limited to, information about the BK CROWNTM/MC Program, birthday parties, movie property tie-in's, toys, and new food products. We may use the zip code and username information collected about your child to rank your child's performance on games and other competitions conducted on the Site. Additionally, there may be areas of the BKCrown.com website that are available only for registered Site members. During the registration process, parents and visitors who are 18 and older may choose to opt-in to promotional and/or website features. These may include emails that we send you on behalf of one of our promotional partners.
We allow parents (or guardians) to manage their children's personal information or opt-in preferences by clicking "Edit Profile" from the Parent Dashboard on BKCrown.com. In this area, parents or guardians will be able to alter permissions, access the personally identifiable information that Burger King Corporation has collected about their child, correct factual errors in such information, and request to have this information deleted or request that BKCrown.com no longer collect, use or maintain such information. To protect the privacy and security of BKCrown.com members online, Burger King Corporation will take reasonable steps to verify the identity of the parent or guardian before granting the parent or guardian access to the personal information that we collect and maintain about the parent or guardian and his or her child.
If you wish to opt out of future promotional emails, you may request to unsubscribe within each promotional email or SMS text message.
We may send service-related emails and SMS text messages to Site registrants. These may include a welcome message and other non-promotional emails or text messages, from which no opt-out option is provided. Burger King Corporation may discontinue the Site and any related activities at any time and for any reason.